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"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
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Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...
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21 A Review of Internet and Social Network Advertising Formats -- 22 Measuring the Efficiency of Digital Advertising …
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Psychologie, der Haushaltswissenschaft, der Marktforschung, der Demographie und der Sozialpolitik analysiert. …
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pt. I. Theoretical and methodological perspectives on consumption -- pt. II. Consumers and markets : introduction -- pt. III. Global challenges in consumption : introduction -- pt. IV. Politics and policies of consumption : introduction -- pt. V. Consumption and social divisions : introduction...
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