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"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management...
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The subsequent volume revolves around the Social-Fields-Approach (SOFIA) as anapproach to conceptualization and operationalisation for the purpose of empiricalresearch. It contributes a new perspective and approach in research on innovation.We believe that SOFIA can have implications for both...
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