Sport marketing analyses : an introduction / Kevin K. Byon, Brian H. Yim and James J. Zhang -- Application of structural equation model in sport marketing analyses / Kevin K. Byon, Brian H. Yim, Junying An and James J. Zhang -- Disruptive technologies on sport event marketing : new centrality of...

Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center...

"This book explores innovation in technology, products and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international...

Part A. Sports Strategy and Governance -- Managing sports organisations: Impact of Covid 19 -- Changing dynamics and future of sports logistics post lockdown -- Supply line in sports - Can we insulate it from Covid19? -- Co-hosting sports mega-events in a fast-paced environment -- Theorizing...