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Kundenbezogene Marktforschung für Innovationen - Ziele, Methoden & Erfolgseinfluss
Steinhoff, Fee - In: Beiträge zum Innovationsmarketing, (pp. 19-35). 2007
Persistent link: https://www.econbiz.de/10003499959
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Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua; Lilien, Gary L.; Rao, Vithala R. - In: Technological innovation : oversights and foresights, (pp. 214-230). 2008
Persistent link: https://www.econbiz.de/10003758354
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Ursachen und Wirkungen von Markenerosion
Klante, Oliver - In: Aktuelle Perspektiven des Marketingmanagements : …, (pp. 5-28). 2008
Persistent link: https://www.econbiz.de/10003761579
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Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep; Jain, Amit; Bhatnagar, Deepali - In: Digital transformation, strategic resilience, cyber …, (pp. 153-167). 2023
Persistent link: https://www.econbiz.de/10014428835
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Survey sampling methods in marketing research : a review of telephone, mall intercept, panel, and web surveys
Velu, Raja P.; Naidu, Gurramkonda M. - 2009
Persistent link: https://www.econbiz.de/10003878991
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Marktforschung im Sport
Bühler, André; Nufer, Gerd - In: Marketing im Sport : Grundlagen und Trends des modernen …, (pp. 65-92). 2013
Persistent link: https://www.econbiz.de/10009705023
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Grundstücks-, Standort- und Marktanalyse
Schneider, Wolfgang; Völker, Andreas - In: Praxishandbuch der Immobilien-Projektentwicklung : …, (pp. 101-121). 2007
Persistent link: https://www.econbiz.de/10003818094
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Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia; Donkor, Paul Owusu - In: Digital innovations, business and society in Africa : …, (pp. 165-190). 2022
Persistent link: https://www.econbiz.de/10012821149
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Traditional market research and neuromarketing research : a comparative overview
Eroglu, Sertac; Kucun, Nihan Tomris - In: Analyzing the strategic role of neuromarketing and …, (pp. 146-167). 2020
Persistent link: https://www.econbiz.de/10012266764
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Emerging trends for consumer behavior practitioners
Multari, Jim - In: The Routledge companion to consumer behavior, (pp. 521-526). 2020
Persistent link: https://www.econbiz.de/10012316213