The problem with traditional economic models of choice -- How behavioral economics makes the same mistakes -- How behavioral economics met law and economics and begat nudge -- Why nudges can't do what they promise -- Why nudges are unethical -- All nudges are not created equal -- Why choice...

The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as...