Organizations competing in today's rapidly changing technological markets are faced with the challenges of ""dualism""--operating efficiently in the present while innovating effectively for the future. Managers and leaders within these organizations not only have to focus on current market...

The problem with traditional economic models of choice -- How behavioral economics makes the same mistakes -- How behavioral economics met law and economics and begat nudge -- Why nudges can't do what they promise -- Why nudges are unethical -- All nudges are not created equal -- Why choice...