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Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
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2004
Persistent link: https://www.econbiz.de/10001870533
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Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
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2004
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2nd ed
Persistent link: https://www.econbiz.de/10001810555
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