Deutschland als wegweisend. Hat die Privatisierung diesen Verkehrsträger in Japan wieder wettbewerbsfähig gemacht? Sind die …

"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows … how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to …, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a …