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Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
Levinson, Jay Conrad (contributor) - 2002
Persistent link: https://www.econbiz.de/10004492019
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A reader in marketing communications
Kitchen, Philip J. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004833119
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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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All you need is a good idea! : how to create marketing messages that actually get results
Heyman, Jay H. - 2008
Persistent link: https://www.econbiz.de/10004911093
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A. - 2007
Persistent link: https://www.econbiz.de/10004875849
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Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Pennock, Pamela E. - 2007
Persistent link: https://www.econbiz.de/10004879831
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation
Plummer, Joseph (contributor) - 2007
Persistent link: https://www.econbiz.de/10004893862
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2008
Persistent link: https://www.econbiz.de/10004927156