Paradoxes, anomalies and hypotheses -- Union density in a cross-national context -- The evolution of trade unions in the United States and Canada: the emergence of "the gap" in union density -- Social democratic Canada/free market United States -- Attitudes and values: an inverted relationship...

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals