The founder of Starbucks shares his untold personal story - from his childhood in Brooklyn's housing projects to his rise as a business icon - and lays out his vision for how companies can improve their social impact.

The often hilarious and sometimes poignant story behind Dal LaMagna's rise in the beauty industry. By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities-including operating discotheques in drive-in theaters, working with the 1960s musical teen sensations...

Aaron -- Going corporate -- The men and machines agreement -- Shipboard unions -- The free speech movement and moving east -- The Joint Labor Management Committee of the Retail Food Industry -- Mediating in the Carter administration -- Life after public office -- Airline adventures -- After...