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Advertising theory
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Consumerism and the co-operative movement in modern British history : taking stock
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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1
Von proaktiv zu reaktiv? : Implikationen einer Makro-Analyse zum Werbeverhalten in Deutschland 1991 - 2009
Kienzler, Stephanie
;
Lischka, Juliane
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 153-171)
.
2013
Persistent link: https://www.econbiz.de/10014567850
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2
Innovation, Komplexität und
Erfolg
: zu einer ökonomischen Handlungstheorie des Neuen
Wegner, Gerhard
- In:
Neuorientierungen in der ökonomischen Theorie : zur …
,
(pp. 181-204)
.
1995
Persistent link: https://www.econbiz.de/10001287985
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3
Optimale Entlohnung im verhaltenstheoretischen Prinzipal-Agent Modell : eine experimentelle Studie
Königstein, Manfred
- In:
Entlohnung und Arbeitszeitgestaltung im Rahmen …
,
(pp. 55-75)
.
1999
Persistent link: https://www.econbiz.de/10001405554
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4
Managing market attention
Zbaracki, Mark Joseph
;
Bergen, Mark
- In:
Cognition and strategy
,
(pp. 371-405)
.
2015
Persistent link: https://www.econbiz.de/10011431904
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Maintaining behavioural change in social marketing : exploring drivers of repeat use of services instrumental to social goals
Schuster, Lisa
- In:
Contemporary issues in social marketing
,
(pp. 141-156)
.
2013
Persistent link: https://www.econbiz.de/10011431927
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6
Initial responses in strategic situations
Iriberri, Nagore
;
Rey-Biel, Pedro
-
2015
Persistent link: https://www.econbiz.de/10011438919
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7
Behavioral economics : health applications in the US
Hough, Douglas E.
-
2016
Persistent link: https://www.econbiz.de/10011480725
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8
Behavioral economics : health applications in the UK
Oliver, Adam J.
-
2016
Persistent link: https://www.econbiz.de/10011480726
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9
Financial decision making across adulthood
Samanez-Larkin, Gregory R.
;
Hagen, Todd A.
;
Weiner, …
- In:
The psychological science of money
,
(pp. 121-135)
.
2014
Persistent link: https://www.econbiz.de/10011487929
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A psychological perspective on money
Bijleveld, Erik
;
Aarts, Henk
- In:
The psychological science of money
,
(pp. 3-19)
.
2014
Persistent link: https://www.econbiz.de/10011487959
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