//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market orientation, performanc...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Online retailing
1
Online-Handel
1
Psychology of advertising
1
Target group
1
Textile distribution
1
Textilhandel
1
Werbepsychologie
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
41
Aufsatz in Zeitschrift
41
Arbeitspapier
12
Working Paper
12
Graue Literatur
5
Non-commercial literature
5
Aufsatz im Buch
2
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
more ...
less ...
Language
All
English
2
Author
All
Söderlund, Magnus
2
Berg, Hanna
1
Julander, Claes-Robert
1
Published in...
All
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Face value : images of headless decorative models increase consumer identification and product attitudes
Berg, Hanna
;
Söderlund, Magnus
- In:
The changing roles of advertising : [extended versions …
,
(pp. 263-272)
.
2013
Persistent link: https://www.econbiz.de/10009773441
Saved in:
2
An examination of the effects of message content that categorizes the customer
Söderlund, Magnus
;
Julander, Claes-Robert
- In:
The changing roles of advertising : [extended versions …
,
(pp. 341-350)
.
2013
Persistent link: https://www.econbiz.de/10009773939
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->