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Changing structure of consumer buying behaviour and expectation in the digital era
Jaiwant, Sunanda Vincent - In: Industry 4.0 and the Digital Transformation of …, (pp. 207-215). 2023
Persistent link: https://www.econbiz.de/10014245266
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The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi; Evans, Olaniyi; Edeh, Jude Ndubuisi; … - In: Marketing Communications and Brand Development in …, (pp. 253-280). 2022
Persistent link: https://www.econbiz.de/10013274637
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Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy; Stephanie Lim Mei Ling; … - In: Corporate Practices: Policies, Methodologies, and …, (pp. 205-229). 2024
Persistent link: https://www.econbiz.de/10014563877
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Theory in humanitarian operations research
Oloruntoba, Richard; Hossain, Gazi Farid; Wagner, Beverly - In: Application of operations research (OR) in disaster …, (pp. 543-560). 2019
Persistent link: https://www.econbiz.de/10012139471
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Expanding the conceptual foundation, scope, and relevance of the US national accounts : the intersection of theory, research, and measurement
Landefeld, J. Steven - In: Measuring economic growth and productivity : …, (pp. 17-35). 2020
Persistent link: https://www.econbiz.de/10012813730
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Cross-disciplinary applications and conceptualisations of theory of neo-tribes : an investigation
Hardy, Anne - In: Consumer tribes in tourism : contemporary perspectives …, (pp. 27-36). 2021
Persistent link: https://www.econbiz.de/10012391693
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Borders - identities - home : theory-based approaches to constructs and concepts in a cross-border context
Schönwald, Antje; Spellerberg, Annette; Weber, Florian - In: Border Futures - Zukunft Grenze - Avenir Frontière : …, (pp. 141-153). 2022
concerning a sense of home. Against this background, this paper provides a theory-based introduction to the central constructs …
Persistent link: https://www.econbiz.de/10013198165
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Contextual entrepreneurship theories : stakeholder, social innovation, and knowledge spillover
Alanzi, Sami; Ratten, Vanessa; D'Souza, Clare M.; … - In: Context-based Entrepreneurship : The Importance of …, (pp. 107-123). 2022
Persistent link: https://www.econbiz.de/10013426649
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Faith-based entrepreneurship as ultra-religious entrepreneurship in Africa : definition, essence, strands, theoretical underpinning, and theological foundation
Raimi, Lukman; Raimi, Basirat Olaide - In: Exploring Entrepreneurship : Unpacking the Mosaic of …, (pp. 251-279). 2024
Persistent link: https://www.econbiz.de/10014575830
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Hat die Einführung des gesetzlichen Mindestlohns in Deutschland zu einem Rückgang der Beschäftigung geführt?
Bossler, Mario; Fitzenberger, Bernd - In: Wirtschaft verstehen, Zukunft gestalten : 150 Jahre …, (pp. 112-119). 2024
Persistent link: https://www.econbiz.de/10014564255