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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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Categorization theory and research in consumer psychology : category representation and category-based inference
Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008
Persistent link: https://www.econbiz.de/10003716158
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I know what you're doing and why you're doing it : the use of persuasion knowledge model in consumer research
Campbell, Margaret C.; Kirmani, Anna - In: Handbook of consumer psychology, (pp. 549-573). 2008
Persistent link: https://www.econbiz.de/10003716251
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Theory in consumer-environment research
Froglu, Sevgin A.; Machleit, Karen A. - In: Handbook of consumer psychology, (pp. 823-835). 2008
Persistent link: https://www.econbiz.de/10003716274
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Summing up the state of coping research : prospects and prescriptions for consumer research
Duhachek, Adam - In: Handbook of consumer psychology, (pp. 1057-1077). 2008
Persistent link: https://www.econbiz.de/10003716677
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Self-reports in consumer research
Weaver, Kimberlee; Schwarz, Norbert - In: Handbook of consumer psychology, (pp. 1081-1102). 2008
Persistent link: https://www.econbiz.de/10003716679
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Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008
Persistent link: https://www.econbiz.de/10003716687
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Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211
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Wirkungen des Sponsoring
Marwitz, Christian - In: Handbuch Sponsoring : erfolgreiche Marketing- und …, (pp. 39-51). 2008
Persistent link: https://www.econbiz.de/10003640723
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How can market research findings lead to lasting improvements within a company?
Kneißl, Gudrun - In: From customer retention to a holistic stakeholder …, (pp. 15-29). 2008
Persistent link: https://www.econbiz.de/10003641697