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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
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Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
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Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Strategic information management : challenges and strategies in managing information systems
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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ECONIS (ZBW)
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1
Strategic planning for emergency managers
Sturgis, Rhonda
- In:
Disaster management handbook
,
(pp. 571-581)
.
2008
Persistent link: https://www.econbiz.de/10003636430
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2
Cost-benefit analysis in practice : option appraisal in the UK National Health Service and the politics of rational decision-making
Pinch, Trevor J.
;
Ashmore, Malcom
;
Mulkay, Michael Joseph
- In:
Facts and figures : economic representations and practices
,
(pp. 87-116)
.
2000
Persistent link: https://www.econbiz.de/10003640199
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3
Analysis of on-time delivery measure in a supply chain
Asgari, Nasrin
;
Zanjirani Farahani, Reza
- In:
Global logistics management : sustainability, quality, risks
,
(pp. 443-453)
.
2008
Persistent link: https://www.econbiz.de/10003754536
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4
Zukunftskonferenz : die gemeinsame Basis finden und handeln
Weisbord, Marvin
;
Janoff, Sandra
- In:
Das Feuer großer Gruppen : Konzepte, Designs, …
,
(pp. 129-145)
.
2002
Persistent link: https://www.econbiz.de/10003765358
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5
In der Vorbereitung liegt die Crux
Keil, Marion
- In:
Das Feuer großer Gruppen : Konzepte, Designs, …
,
(pp. 410-418)
.
2002
Persistent link: https://www.econbiz.de/10003765448
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6
Planung
und Durchführung der Due Diligence
Berens, Wolfgang
;
Hoffjan, Andreas
;
Strauch, Joachim
- In:
Due Diligence bei Unternehmensakquisitionen
,
(pp. 113-162)
.
2008
Persistent link: https://www.econbiz.de/10003787427
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7
Assortment planning : review of literature and industry practice
Kök, A.Gürhan
;
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Retail supply chain management : quantitative models …
,
(pp. 99-153)
.
2008
Persistent link: https://www.econbiz.de/10003773760
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8
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi
;
Gupta, Sachin
;
Venkataramanan, M.A.
- In:
Retail supply chain management : quantitative models …
,
(pp. 155-182)
.
2008
Persistent link: https://www.econbiz.de/10003773890
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9
Wirtschaftliche und wirtschaftsrechtliche Parameter bei der
Planung
der Mergers & Acquisitions
Picot, Gerhard
- In:
Handbuch Mergers & Acquisitions : Planung, …
,
(pp. 2-47)
.
2008
Persistent link: https://www.econbiz.de/10003776719
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10
Regionale Krankenhausplanung in Hamburg
Schäfer, T.
;
Schräder, Wilhelm F.
;
Wachtel, H.-W.
- In:
Wissenschaftlich fundierte Weiterentwicklung des …
,
(pp. 199-215)
.
2006
Persistent link: https://www.econbiz.de/10003359560
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