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Werbung
705
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2
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising in developing and emerging countries : the economic, political and social context
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
11
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Cutting edge international research
6
Handbook of research on international advertising
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Advertising, promotion, and new media
5
Green advertising and the reluctant consumer
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Theoretical and empirical perspectives in critical marketing studies
5
Breaking new ground in theory and practice
4
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Social and environmental issues in advertising
4
Strategic information management : challenges and strategies in managing information systems
4
Werbung heute und morgen : Kongressbericht
4
A master class in brand planning : the timeless works of Stephen King
3
Application of gaming in new media marketing
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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ECONIS (ZBW)
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1
Wieweit ist Systemtransformation planbar?
Wagener, Hans-Jürgen
- In:
Wirtschaftsordnung und Geldverfassung : Symposion zum …
,
(pp. 99-115)
.
1992
Persistent link: https://www.econbiz.de/10001280584
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2
¿Planificación en América Latina? : El difícil camino de lo utópico a lo posible
Mattos, Carlos A. de
- In:
La crisis económica en América Latina
,
(pp. 293-317)
.
1991
Persistent link: https://www.econbiz.de/10001281884
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3
A critique of Soviet reform plans
Åslund, Anders
- In:
Russia's economic transformation in the 1990s
,
(pp. 11-24)
.
1997
Persistent link: https://www.econbiz.de/10001303914
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4
The evolution of planning education
Perloff, Harvey S.
- In:
The art of planning : selected essays of Harvey S. Perloff
,
(pp. 308-325)
.
1985
Persistent link: https://www.econbiz.de/10001307566
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5
Systemcharakter der Globalmodellierung
Gvišiani, Džermen M.
- In:
Das Jahr 2000 : globale Probleme u. Zukunft d. Menschheit
,
(pp. 72-92)
.
1986
Persistent link: https://www.econbiz.de/10001309468
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6
Globale Probleme und sozialer Fortschritt der Menschheit
Zagladin, Vadim V.
- In:
Das Jahr 2000 : globale Probleme u. Zukunft d. Menschheit
,
(pp. 8-35)
.
1986
Persistent link: https://www.econbiz.de/10001309469
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7
Planning
Heal, Geoffrey
-
1986
Persistent link: https://www.econbiz.de/10001325333
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8
Toward a theory of planning
Intriligator, Michael D.
-
1986
Persistent link: https://www.econbiz.de/10001325404
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9
Regierung und politische
Planung
Lendi, Martin
- In:
Staat und Gesellschaft : Festschr. für Leo Schürmann …
,
(pp. 559-580)
.
1987
Persistent link: https://www.econbiz.de/10001267167
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10
Neue Wege der Zusammenarbeit durch Building Information Modeling
Gaudlitz, Cornel
- In:
Kooperative Vertragsmodelle und baubetriebliche …
,
(pp. 27-36)
.
2019
Persistent link: https://www.econbiz.de/10012101086
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