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Measuring and managing brands
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Choice between non-equity entry modes : an organizational capability perspective
Erramilli, M. Krishna
;
Agarwal, Sanjeev
;
Dev, Chekitan S.
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2006
Persistent link: https://www.econbiz.de/10003410736
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Global brand expansion : how to select a market entry strategy
Dev, Chekitan S.
;
Brown, James R.
;
Zhou, Kevin Zheng
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 975-989)
.
2010
Persistent link: https://www.econbiz.de/10008667097
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3
Looking beyond RevPAR : productivity consequences of hotel strategies
Brown, James R.
;
Dev, Chekitan S.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 912-928)
.
2010
Persistent link: https://www.econbiz.de/10008667101
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4
Customer orientation or competitor orientation : which marketing strategy has a higher payoff for hotel brands?
Dev, Chekitan S.
;
Zhou, Kevin Zheng
;
Brown, James R.
; …
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 263-272)
.
2010
Persistent link: https://www.econbiz.de/10008667136
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5
Brands across borders : determining factors in choosing franchising or management contracts for entering international markets
Dev, Chekitan S.
;
Erramilli, M. Krishna
;
Agarwal, Sanjeev
-
2008
Persistent link: https://www.econbiz.de/10003616669
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784811
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003836298
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8
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
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9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924344
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Brand strategy
Keller, Kevin Lane
- In:
Handbook of marketing strategy
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009530855
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