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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
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Does culture explain acceptance of new products in a country? : an empirical investigation
Yeniyurt, Sengun
;
Townsend, Janell D.
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2008
Persistent link: https://www.econbiz.de/10003657638
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