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Messung von Markenvorstellungen
Bekmeier-Feuerhahn, Sigrid - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 1329-1346). 2005
Markenvorstellungen beschreiben das mit der Markierung verbundene Markenwissen. Aus informationstheoretischer Sicht sind Markenvorstellungen an die Speicherung von Wissensstrukturen und deren Reproduzierbarkeit gebunden. Erklärungen dieser Abspeicherungen im Langzeitspeicher bieten die...
Persistent link: https://www.econbiz.de/10003101015
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Erlebniswertorientierte Markenstrategien
Bekmeier-Feuerhahn, Sigrid - 2004
Persistent link: https://www.econbiz.de/10002249090
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Consommation, logement et épargne
Sigogne, Philippe - In: L' économie française depuis @1967 : la traversée …, (pp. 205-220). 1989
Persistent link: https://www.econbiz.de/10001272292
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Consumption, income distribution and incentives
Aage, Hans - In: The Soviet economy: a new course? : colloquium 1 - 3 …, (pp. 47-70). 1988
Persistent link: https://www.econbiz.de/10001272357
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Government spending, the real interest rate, and liquidity constrained consumers' behavior in developing countries
Rossi, Nicola - In: Fiscal policy, stabilization, and growth in developing …, (pp. 238-275). 1989
Persistent link: https://www.econbiz.de/10001273693
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The case of Tanzania
Bevan, David L. - In: The supply of manufactured goods and agricultural …, (pp. 135-192). 1989
Persistent link: https://www.econbiz.de/10001274191
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Consumer interest in the automobile industry
Mennes, Loet B. M. - In: International trade and the consumer : report on the …, (pp. 112-144). 1986
Persistent link: https://www.econbiz.de/10001276387
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The economic effects of different types of trade measures and their impact on consumers
Blackhurst, Richard - In: International trade and the consumer : report on the …, (pp. 94-111). 1986
Persistent link: https://www.econbiz.de/10001276388
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Beef quality and the Nigerian consumer
Sonaiya, Emmanuel Babafunso - In: Beef production in Nigeria : proceedings of the …, (pp. 555-573). 1983
Persistent link: https://www.econbiz.de/10001276939
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Changes in the pattern of demand, consumer learning and firm strategies : an examination of postwar economic growth in the United States and France
Gervasi, Sean - In: Technology and productivity : the challenge for …, (pp. 89-103). 1991
Persistent link: https://www.econbiz.de/10001278632