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Marketing channel design and management
Coughlan, Anne T.
- In:
Kellogg on marketing
,
(pp. 232-257)
.
2010
Persistent link: https://www.econbiz.de/10008664279
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2
A cointegration analysis of the correlates of performance in franchised channels
Dant, Rajiv P.
;
Kacker, Manish
;
Coughlan, Anne T.
; …
- In:
Economics and management of networks : franchising, …
,
(pp. 169-189)
.
2007
Persistent link: https://www.econbiz.de/10003435920
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3
Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.
;
Shulman, Jeffrey D.
- In:
Kellogg on marketing
,
(pp. 393-408)
.
2010
Persistent link: https://www.econbiz.de/10008664270
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4
Sales force compensation : research insights and research potential
Coughlan, Anne T.
;
Joseph, Kissan
- In:
Handbook of business-to-business marketing
,
(pp. 473-495)
.
2012
Persistent link: https://www.econbiz.de/10009500125
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5
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
6
Marketing channel design and management
Coughlan, Anne T.
;
Stern, Louis W.
- In:
Kellogg on marketing
,
(pp. 247-269)
.
2001
Persistent link: https://www.econbiz.de/10001612987
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