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Werbung und Kommunikation
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Haase, Henning
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Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
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Management-Handbuch Sport-Marketing
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Werbung mit Testimonials aus dem Sport
Haase, Henning
- In:
Management-Handbuch Sport-Marketing
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(pp. 369-387)
.
2001
Persistent link: https://www.econbiz.de/10001606509
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Theoretische Modelle des Sportsponsoring
Haase, Henning
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 9-30)
.
2001
Persistent link: https://www.econbiz.de/10001559183
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