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Make-or-buy decisions : vertical integration and marketing productivity
Anderson, Erin; Weitz, Barton A. - 2009
Persistent link: https://www.econbiz.de/10003836373
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2008
Persistent link: https://www.econbiz.de/10003703802
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Diener zweier Herren : Vertriebsmanagement
Anderson, Erin; Onyemah, Vincent - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 15-23). 2009
Persistent link: https://www.econbiz.de/10003841327
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin; Coughlan, Anne T. - 2008
Persistent link: https://www.econbiz.de/10003657236
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2005
Persistent link: https://www.econbiz.de/10003084479