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Book Reviews - Services Market...
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Consumer behaviour
2
Dienstleistungsqualität
2
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2
Messung
2
Service quality
2
Beziehungsmarketing
1
Brand
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Bitner, Mary Jo
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Zeithaml, Valarie A.
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Lafferty, Barbara A.
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Brown, Stephen Walter
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Goldsmith, Ronald E.
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Berry, Leonard L.
1
Berry, Leonhard L.
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Hult, G. Tomas M.
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Contemporary research in e-marketing ; 1
1
Handbook of service science ; [Vol. 1]
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Operations management ; Vol. 2
1
Operations management ; Vol. 3
1
Psychology of branding
1
Service science, management and engineering : education for the 21st Century
1
Services science : fundamentals, challenges and future developments
1
The handbook of marketing research : uses, misuses, and future advances
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo
;
Zeithaml, Valarie A.
;
Gremler, Dwayne D.
-
2010
Persistent link: https://www.econbiz.de/10003968707
Saved in:
2
Servicescapes : the impact of physical surroundings on customers and employees
Bitner, Mary Jo
-
2003
Persistent link: https://www.econbiz.de/10001797950
Saved in:
3
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
4
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
5
How innovativeness influences Internet shopping
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
-
2005
Persistent link: https://www.econbiz.de/10003297644
Saved in:
6
Services science journey : foundations, progress, and challenges
Bitner, Mary Jo
;
Brown, Stephen Walter
;
Goul, Michael
; …
- In:
Service science, management and engineering : education …
,
(pp. 227-233)
.
2008
Persistent link: https://www.econbiz.de/10003827915
Saved in:
7
The evolution and discovery of service science in business schools
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Services science : fundamentals, challenges and future …
,
(pp. 91-101)
.
2007
Persistent link: https://www.econbiz.de/10003605022
Saved in:
8
Alternative scales for measuring service quality : a comparative assessment based on psychometric and diagnostic criteria
Parasuraman, Anantharanthan
;
Zeithaml, Valarie A.
; …
- In:
Handbuch Dienstleistungsmanagement : von der …
,
(pp. 465-498)
.
2001
Persistent link: https://www.econbiz.de/10001599020
Saved in:
9
A conceptual model of service quality and its implications for future research
Parasuraman, A.
;
Zeithaml, Valarie A.
;
Berry, Leonard L.
-
2003
Persistent link: https://www.econbiz.de/10001797913
Saved in:
10
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
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