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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Research handbook of marketing in emerging economies
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Customer orientation in emerging markets : concepts and empirical tests
Rozhkov, Alexander G.
;
Smirnova, Maria
;
Rebiazina, Vera A.
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 170-189)
.
2015
Persistent link: https://www.econbiz.de/10011391641
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2
Uncovering driving forces for better product innovation : have Russian firms learned to balance the focus on internal and external partners?
Smirnova, Maria
;
Podmetina, Daria
;
Volchek, Daria
; …
- In:
Adoption of innovation : balancing internal and …
,
(pp. 197-221)
.
2015
Persistent link: https://www.econbiz.de/10011302472
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3
Collaborative approach within the open innovation framework : Russian companies
Podmetina, Daria
;
Smirnova, Maria
;
Väätänen, Juha
; …
- In:
Perspectives on supplier innovation : theories, …
,
(pp. 287-310)
.
2012
Persistent link: https://www.econbiz.de/10009632774
Saved in:
4
Marketing in an emerging economy : the Russian e-commerce market
Smirnova, Maria
;
Rebiazina, Vera
;
Daviy, Anna
- In:
Research handbook of marketing in emerging economies
,
(pp. 241-264)
.
2017
Persistent link: https://www.econbiz.de/10011656274
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