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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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Field guide to case study research in business-to-business marketing and purchasing
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Understanding Entrepreneurship in Sub-Saharan Africa : A Venture-Ship Approach
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A study of service worker burnout in Russia
Rod, Michel
;
Ashill, Nicholas J.
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Gibbs, Tanya
- In:
Boundary spanning elements and the marketing function …
,
(pp. 33-47)
.
2015
Persistent link: https://www.econbiz.de/10010506736
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Effectuation and bricolage and their applicability to Sub-Saharan African entrepreneurship
Rod, Michel
- In:
Understanding Entrepreneurship in Sub-Saharan Africa : …
,
(pp. 99-123)
.
2024
Persistent link: https://www.econbiz.de/10014514374
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Using discourse analysis in case study research in business-to-business contexts
Ellis, Nick
;
Rod, Michel
- In:
Field guide to case study research in …
,
(pp. 77-99)
.
2014
Persistent link: https://www.econbiz.de/10011413774
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