The idea of this paper is to align the business decision-making process with detected product competitiveness characteristics of the domestic company on the domestic market. For this paper was designed "proposal of the operational steps of a simple market and product research methodology", for...

The paper is part of the research undertaken under ADER Project 16.1.2 - Models of development of short chains of valorisation on the pathway primary production-services-warehousing-processing-marketing, Stage 3. To diagnose the situation of fruit producers, a number of 153 questionnaires were...

This article is an analysis of how the rural area was defined in the Romanian legislation starting with the oldest law in force until last legislative initiatives in the field. The texts of Romanian legal acts were studied comparatively and against the provisions of the European Charter of Rural...