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Exploring the theoretical foundations of the exporter-importer relationship research
Samiee, Saeed
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Leonidou, Leonidas C.
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Aykol, Bilge
- In:
Research handbook on export marketing
,
(pp. 405-430)
.
2014
Persistent link: https://www.econbiz.de/10010473473
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Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
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