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The consumer-generated product review : its effect on consumers and marketers
Kwon, Ohyoon
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Sung, Yongjun
- In:
Cracking the code : leveraging consumer psychology to …
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(pp. 200-218)
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2012
Persistent link: https://www.econbiz.de/10009349522
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
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Kim, Eunice
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Choi, Sejung Marina
- In:
Electronic word of mouth as a promotional technique : …
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(pp. 14-28)
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2020
Persistent link: https://www.econbiz.de/10012263234
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