Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...

Today, and especially in the emergent market, the company success is directly linked to its capacity to deal with the highly changing environment, and how much its supply chain is flexible regarding these changes. The paper analyses how the supply chain flexibility impacts the firms' financial...