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Fundamentals of marketing research ; Vol. 4
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New approaches to management research and knowledge building : division, d-vision and direct vision approaches and their convergence
Sharma, Subhash
- In:
Knowledge economy : the Indian challenge
,
(pp. 83-90)
.
2009
Persistent link: https://www.econbiz.de/10003806007
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Cluster analysis and factor analysis
Sharma, Subhash
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Kumar, Ajith
- In:
The handbook of marketing research : uses, misuses, and …
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(pp. 365-393)
.
2006
Persistent link: https://www.econbiz.de/10003420131
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Identification and analysis of moderator variables
Sharma, Subhash
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Durand, Richard M.
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Arie, Oded Gur
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2007
Persistent link: https://www.econbiz.de/10003540681
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