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Internet advertising : one face or many?
McMillan, Sally J. - In: Internet advertising : theory and research, (pp. 15-35). 2007
Persistent link: https://www.econbiz.de/10003530755
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Measures of perceived interactivity : an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
McMillan, Sally J.; Hwang, Jang-Sun - In: Advertising, promotion, and new media, (pp. 125-147). 2015
Persistent link: https://www.econbiz.de/10011708663
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Influence theories : rhetorical, persuasion, and informational
Springston, Jeffrey K.; Avery, Elizabeth Johnson; … - In: Handbook of risk and crisis communication, (pp. 268-284). 2009
Persistent link: https://www.econbiz.de/10003771307
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Opportunity knocks : putting communication research into the travel and tourism risk and crisis literature
Sallot, Lynne M.; Avery, Elizabeth Johnson; Springston, … - In: Handbook of risk and crisis communication, (pp. 654-666). 2009
Persistent link: https://www.econbiz.de/10003771563
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FEMA and the rhetoric of redemption new directions in crisis communication models for government agencies
Avery, Elizabeth Johnson; Lariscy, Ruth Ann Weaver - In: The handbook of crisis communication, (pp. 319-334). 2010
Persistent link: https://www.econbiz.de/10003929413
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Involvement
Haley, Eric - In: Advertising theory, (pp. 120-131). 2012
Persistent link: https://www.econbiz.de/10009526918
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Product placement in social games : qualitative research insights
Chen, Huan; Haley, Eric; Deterding, Audrey - In: Advertising in new formats and media : current research …, (pp. 335-360). 2016
Persistent link: https://www.econbiz.de/10011473445