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Business model shifts : a case...
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Zanni, Lorenzo
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Fast growing firms in a slow growth economy : institutional conditions for innovation
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Handbook of research on European business and entrepreneurship : towards a theory of internationalization
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Entrepreneurship and technological clusters : the influence of contextual factors on the birth and growth of new businesses
Pucci, Tommaso
;
Zanni, Lorenzo
- In:
Fast growing firms in a slow growth economy : …
,
(pp. 19-43)
.
2016
Persistent link: https://www.econbiz.de/10011542570
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Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Puccini, Tommaso
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
International marketing and the country of origin …
,
(pp. 154-177)
.
2012
Persistent link: https://www.econbiz.de/10009787679
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3
Italian SME international strategies: state of the art and some empirical evidences
Mattiacci, Alberto
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
Handbook of research on European business and …
,
(pp. 337-365)
.
2008
Persistent link: https://www.econbiz.de/10003710913
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