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International marketing ; Vol. 2
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Thought leadership in advancing international business research
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Global market segmentation : methodologies and challenges
Walters, Peter G.
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2008
Persistent link: https://www.econbiz.de/10003655879
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Value creation in international electronic markets : a conceptual framework
Samiee, Saeed
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Walters, Peter G.
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Yip, Leslie S. C.
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Thought leadership in advancing international business …
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(pp. 79-103)
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2008
Persistent link: https://www.econbiz.de/10003751198
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