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Handbook of social media management : value chain and business models in changing media markets
40
The Oxford handbook of the economics of networks
37
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
24
Contemporary issues in social media marketing
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Analyzing the strategic role of social networking in firm growth and productivity
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
19
Handbook of social capital and regional development
18
The SAGE handbook of social media marketing
18
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Sozialkapital : Grundlagen und Anwendungen
15
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
15
Handbook of research on business social networking ; Vol. 2
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Social capital : a multifaceted perspective
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Strategic customer relationship management in the age of social media
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Web 2.0 : the business model
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social capital : reaching out, reaching in
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
The organizational network fieldbook : best practices, techniques, and exercises to drive organizational innovation and performance
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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Computer-mediated marketing strategies : social media and online brand communities
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Consumer psychology in a social media world
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
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E-collaboration ; Vol. 1
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Informal networks in international business
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International perspectives on voluntary action : reshaping the third sector
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Social networks, social media, social innovation and technology for society
Guzmán-Duque, Alba
;
Ibáñez-Peñuela, Ismael
; …
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 155-170)
.
2023
Persistent link: https://www.econbiz.de/10014429456
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2
Shattering the entrepreneurial glass ceiling through social media
Beachum, Nicole Dilg
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 67-74)
.
2019
Persistent link: https://www.econbiz.de/10012220645
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3
Measuring reflexive social capital with digital footprint data? : on the convergent validity of digital footprint data
Weiler, Michael
;
Hinz, Oliver
- In:
The value and use of accumulating social capital: new …
,
(pp. 115-154)
.
2018
Persistent link: https://www.econbiz.de/10012249918
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4
Measuring real-world tie strength with digital footprint data : an assessment of convergent validity
Weiler, Michael
- In:
The value and use of accumulating social capital: new …
,
(pp. 155-184)
.
2018
Persistent link: https://www.econbiz.de/10012249921
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5
Social media
Fenton., Alex
;
Mohamad, Mostafa
;
Jones, Ashley
- In:
Digital and social media marketing : a results-driven …
,
(pp. 190-213)
.
2017
Persistent link: https://www.econbiz.de/10011582705
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6
Social network citizenship
Seraj, Mina
;
Toker, Aysegul
-
2012
Persistent link: https://www.econbiz.de/10009487046
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7
Social networks
Montalvo de Fonseca, Antonio
- In:
Ageing, health and pensions in Europe : an economic and …
,
(pp. 168-172)
.
2010
Persistent link: https://www.econbiz.de/10008906987
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8
Collaboration 2.0 through the New Organization (2.0) transformation
Boughzala, Imed
- In:
Knowledge management 2.0 : organizational models and …
,
(pp. 1-16)
.
2012
Persistent link: https://www.econbiz.de/10009376004
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9
Social networks
Rollyson, Christopher S.
- In:
Global innovation science handbook
,
(pp. 245-264)
.
2014
Persistent link: https://www.econbiz.de/10010472069
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10
Communities of practice: increasing social capital through the integration of digital libraries, filtering, ontologies and social networking
Quiroga, Luz M.
;
Campbell-Meier, Jennifer
- In:
Knowledge management : nurturing culture, innovation …
,
(pp. 137-148)
.
2005
Persistent link: https://www.econbiz.de/10003383829
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