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Floating your company : the essential guide to going public
49
Handbook of consumer psychology
42
Managing business risk : a practical guide to protecting your business
42
Retailing in the 21st century : current and future trends
36
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
34
The Routledge companion to identity and consumption
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Handbuch Multi-Channel-Marketing
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The Routledge companion to consumer behavior
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Shopping-Center-Handbuch : Development, Management, Marketing
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Transformative consumer research for personal and collective well-being
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Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
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Relational and functional integration
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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International themes in business law ; Vol. 1
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System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
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Product experience
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The business guide : investment and trade in the UK
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The labour market in winter : the state of working Britain
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Business in Britain in the twentieth century
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Handbook of research on retailer-consumer relationship development
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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The evolution of brands : from signals of quality to storehouses of trust
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The market for energy
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
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Retail supply chain management : quantitative models and empirical studies
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
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UK energy policy and the end of market fundamentalism
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Mergers and acquisitions : a practical guide for private companies and their UK and overseas advisers
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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1
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
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2
Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard
;
Janz, Markus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 302-326)
.
2002
Persistent link: https://www.econbiz.de/10001682817
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3
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
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4
All channel commerce : reinventing the shopping experience
Bhatnagar, Ashita
;
Agrawal, Jyoti
- In:
Reinventing management strategies : the design for …
,
(pp. 114-120)
.
2014
Persistent link: https://www.econbiz.de/10010437280
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5
Internet-
Einzelhandel
bei Multi-Channel-Unternehmen
Breidenbach, Petra
;
Rauh, Jürgen
- In:
Produktion - Distribution - Konsum : Auswirkungen von …
,
(pp. 51-73)
.
2010
Persistent link: https://www.econbiz.de/10003902207
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6
Informieren und Kaufen bei Multichannel-Retailern : empirische Untersuchungen zum Verhalten der Endkunden
Schröder, Hendrik
;
Bohlmann, Annette
;
Witek, Matthias
; …
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 149-176)
.
2011
Persistent link: https://www.econbiz.de/10009010225
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7
Fokussierter Online-Vertrieb im Multi-Channel-
Retailing
Wieser, Oliver
- In:
Österreichs Hidden Champions - Customer Value …
,
(pp. 93-123)
.
2010
Persistent link: https://www.econbiz.de/10009130327
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8
Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria
- In:
Web technologies for commerce and services online
,
(pp. 170-192)
.
2008
Persistent link: https://www.econbiz.de/10003634211
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9
Informations- und Entscheidungsverhalten der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 81-101)
.
2007
Persistent link: https://www.econbiz.de/10003434827
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10
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
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