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Development research on the interaction of the CIFIC and tourism industry in Xiamen
Tang, Li - 2010
Persistent link: https://www.econbiz.de/10003983642
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"Love your liver, improve your health" : a hepatitis B prevention and educational campaign in China
Cheng, Hong; Qiao, Jun; Zhang, Huixin - In: Social marketing for public health : global trends and …, (pp. 279-304). 2011
Persistent link: https://www.econbiz.de/10003941693
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Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
Kim, Kwangmi Ko; Cheng, Hong - In: The Routledge companion to advertising and promotional …, (pp. 131-145). 2013
Persistent link: https://www.econbiz.de/10010197573
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Masculinity representations in men's lifestyle magazine ads : a cross-ccultural and cross-racial comparison
Shaw, Ping; Tan, Yue; Kim, Kwangmi Ko; Cheng, Hong - In: Current insights and future trends : [extended versions …, (pp. 275-290). 2012
Persistent link: https://www.econbiz.de/10009748092
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The construction of beauty : a cross-cultural analysis of women's magazine advertising
Frith, Katherine; Shaw, Ping; Cheng, Hong - In: The advertising and consumer culture reader, (pp. 193-206). 2009
Persistent link: https://www.econbiz.de/10003848381
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WTO and private enterprises : a case study of China Feiyue
Song, Shunfeng; Cheng, Hong - In: The Chinese economy after WTO accession, (pp. 33-44). 2006
Persistent link: https://www.econbiz.de/10003393104