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Managing early and mature markets in Europe : the UniCredit Group
Bauer, András - In: Diversity in European marketing : text and cases, (pp. 93-110). 2012
Persistent link: https://www.econbiz.de/10009531598
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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro; Bauer, András; Ohme, Rafal; Škapa, … - In: Cutting edge international research, (pp. 37-46). 2010
Persistent link: https://www.econbiz.de/10003985034
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The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András; Mitev, Ariel - In: Quantitative marketing and marketing management : …, (pp. 247-268). 2012
Persistent link: https://www.econbiz.de/10009621764
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The evolution of the Hungarian Mobile communications market and T-Mobile Hungary
Antal-Mokos, Zoltán; Bauer, András - In: Acquisition strategies in European emerging markets, (pp. 117-132). 2007
Persistent link: https://www.econbiz.de/10003407145