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Contemporary issues in social marketing
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Social marketing
Russell-Bennett, Rebekah
- In:
The marketing book
,
(pp. 508-532)
.
2016
Persistent link: https://www.econbiz.de/10011471735
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A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
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3
Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah
;
Gallegos, Danielle
;
Previte, …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 66-74)
.
2014
Persistent link: https://www.econbiz.de/10010477282
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Measuring emotion : methodological issues and alternatives
Dasborough, Marie T.
;
Sinclair, Marta
;
Russell-Bennett, …
- In:
Research companion to emotion in organizations
,
(pp. 197-208)
.
2008
Persistent link: https://www.econbiz.de/10003761706
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