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Enhancing knowledge development in marketing ; Vol. 21
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Selected papers July 2010 Business & Economics Society International Conference ; Volume 2, issue 1
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Assessing relevancy of ICT driven consumer empowerment for business
Pires, Guilherme
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Rita, Paulo
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Stanton, John
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2010
Persistent link: https://www.econbiz.de/10011929796
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Fostering sustainable consumption through consumer empowerment
Cardigo, Cristina
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Rita, Paulo
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2011
Persistent link: https://www.econbiz.de/10010191055
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