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Managing brands at risk : the case of Turkey
Okan, Elif Yolbulan - In: Brand management in emerging markets : theories and practice, (pp. 177-190). 2014
Persistent link: https://www.econbiz.de/10010417722
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Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan; Salman, Gulberk Gultekin - In: Improving marketing strategies for private label products, (pp. 135-156). 2020
Persistent link: https://www.econbiz.de/10012125528
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Fashion accessory brand development via upcycling of throwaway clothes : the case of Chapputz
Ozturkcan, Selcen - In: Social and sustainability marketing : a casebook for …, (pp. 563-574). 2022
Persistent link: https://www.econbiz.de/10013463845
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iGaranti : expanding the frontiers of mobile banking innovation
Ozturkcan, Selcen; Tuncalp, Deniz - In: Services marketing cases in emerging markets : an asian …, (pp. 89-106). 2017
Persistent link: https://www.econbiz.de/10011537900
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Diageo in Turkey : the lion's milk versus global spirits
Tuncalp, Deniz; Ozturkcan, Selcen - In: Strategic marketing cases in emerging markets, (pp. 47-60). 2017
Persistent link: https://www.econbiz.de/10011667537
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Anatomy of green marketing
Okan, Elif Yolbulan; Yalman, Neva - In: Handbook of research on consumerism in business and …, (pp. 125-142). 2014
Persistent link: https://www.econbiz.de/10010354658