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Einsatz bibliometrischer Analysen in der strategischen Früherkennung
Brüseke, Ute; Chang, Hua - In: Vorausschau und Technologieplanung : 2. Symposium für …, (pp. 255-271). 2006
Persistent link: https://www.econbiz.de/10003479315
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Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Xie, Guang-xin; Boush, David M. - In: Cracking the code : leveraging consumer psychology to …, (pp. 89-111). 2012
Persistent link: https://www.econbiz.de/10009349527
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Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin; Kronrod, Ann - In: Green advertising and the reluctant consumer, (pp. 95-109). 2014
Persistent link: https://www.econbiz.de/10010399379
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Social values in consumer psychology
Kahle, Lynn R.; Xie, Guang-Xin - In: Handbook of consumer psychology, (pp. 575-585). 2008
Persistent link: https://www.econbiz.de/10003716253