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The role of health marketing in the dissemination of AI and ML application in preventive health
Moura, Letícia
;
Sousa, Bruno
;
Veloso, Cláudia Miranda
- In:
AI innovation in services marketing
,
(pp. 81-109)
.
2024
Persistent link: https://www.econbiz.de/10014557930
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2
The importance of internal marketing in achieving job satisfaction and organizational success
Neves, Miguel Silva
;
Gonçalves, Joana Sobreiro
;
Sousa, …
- In:
Building sustainable human resources management …
,
(pp. 254-274)
.
2024
Persistent link: https://www.econbiz.de/10014527264
Saved in:
3
Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria
;
Sousa, Bruno
;
Belino, Maria
- In:
New techniques for brand management in the healthcare sector
,
(pp. 124-141)
.
2021
Persistent link: https://www.econbiz.de/10012515903
Saved in:
4
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia
;
Catarino, André
;
Fonseca, …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 158-177)
.
2021
Persistent link: https://www.econbiz.de/10012517962
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5
The role of relational marketing in specific contexts of tourism : a luxury hotel management perspective
Sousa, Bruno
;
Magalhães, Filipa Costa
;
Soares, Daniela …
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 223-243)
.
2021
Persistent link: https://www.econbiz.de/10012517974
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6
From shaping of pottery to shaping of a safe tourism : the case of the artisanal routes of Barcelos
Ferreira, Jéssica
;
Sousa, Bruno
;
Gonçalves, Francisco
; …
- In:
Entrepreneurial connectivity : network, innovation and …
,
(pp. 83-96)
.
2021
Persistent link: https://www.econbiz.de/10012660542
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7
Key drivers of performance and profitability in a social business
Steenbergen, Daisy Isabella van
;
Ramos, Paulo
;
Sousa, Bruno
- In:
Sustainable and responsible entrepreneurship and key …
,
(pp. 264-281)
.
2021
Persistent link: https://www.econbiz.de/10012623498
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8
The role of technologies in relationship management and internal marketing : an approach in the health sector
Mendes, Eduarda
;
Sousa, Bruno
;
Gonçalves, Márcia
- In:
Management and marketing for improved competitiveness …
,
(pp. 213-237)
.
2021
Persistent link: https://www.econbiz.de/10012631452
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9
Mobile applications in urban ecotourism : promoting digitization and competitive differentiation
Cardoso, Ana Filipa Silva
;
Sousa, Bruno
;
Cunha, Ana …
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 349-369)
.
2022
Persistent link: https://www.econbiz.de/10013282646
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10
Relationship marketing and communication as a driver of fundraising loyalty and success in non-profit organizations : a theoretical perspective
Macedo, Joana
;
Gonçalves, Márcia
;
Sousa, Bruno
- In:
Innovative perspectives on corporate communication in …
,
(pp. 62-77)
.
2021
Persistent link: https://www.econbiz.de/10012543098
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