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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Fundamentals of marketing research ; Vol. 2
21
Organisation und praktische Anwendung
21
Market research handbook
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The handbook of marketing research : uses, misuses, and future advances
20
Verfahren, Datenauswertung, Ergebnisdarstellung
18
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
17
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
16
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Design, methods and applications
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
13
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
12
Conjoint measurement : methods and applications
11
Fundamentals of marketing research ; Vol. 3
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The nature and scope of marketing research
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Developmental challenges in marketing research
9
Fundamentals of marketing research ; Vol. 4
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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Alternative market research methods : market sensing
8
Fundamentals of marketing research ; Vol. 6
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Qualitative marketing research : approaches, techniques and analysis
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Quantitative marketing techniques and analyses
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Online-Forschung 2007 : Grundlagen und Fallstudien
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Rotierende Stichproben : Datenkumulation und Datenqualität
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The development of marketing theory and its philosophical underpinnings
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Handbook of consumer psychology
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ECONIS (ZBW)
1,635
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1
Measuring the accuracy of survey responses using administrative register data : evidence from Denmark
Kreiner, Claus Thustrup
;
Dreyer Lassen, David
; …
- In:
Improving the measurement of consumer expenditures
,
(pp. 289-307)
.
2015
Persistent link: https://www.econbiz.de/10011781392
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2
Judging the quality of survey data by comparison with "truth" as measured by administrative records : evidence from Sweden 308
Koijen, Ralph S. J.
;
Nieuwerburgh, Stijn van
;
Vestman, Roine
- In:
Improving the measurement of consumer expenditures
,
(pp. 308-346)
.
2015
Persistent link: https://www.econbiz.de/10011781396
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3
Measuring total household spending in a monthly internet survey : evidence from the American life panel
Hurd, Michael D.
;
Rohwedder, Susann
- In:
Improving the measurement of consumer expenditures
,
(pp. 365-387)
.
2015
Persistent link: https://www.econbiz.de/10011781408
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4
Data quality and non-response effects when using logistical regression in the Welsh health survey
Studley, Ruth
- In:
Modelling our future : population ageing, health and …
,
(pp. 377-385)
.
2007
Persistent link: https://www.econbiz.de/10003551991
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5
Sampling, data collection, and estimation in agricultural surveys
Nusser, Sarah M.
;
House, Carol C.
-
2009
Persistent link: https://www.econbiz.de/10003878984
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6
Mixed Methods Sampling : die Verwendung von quantitativen Daten zur Fallauswahl am Beispiel einer qualitativen Organisationsstudie
Rosenbohm, Sophie
- In:
Methodische Probleme in der empirischen …
,
(pp. 267-284)
.
2016
Persistent link: https://www.econbiz.de/10011557988
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7
Agricultural data collection to minimize measurement error and maximize coverage
Carletto, Calogero
;
Dillon, Andrew
;
Zezza, Alberto
- In:
Handbook of agricultural economics : volume 5
,
(pp. 4407-4480)
.
2021
Persistent link: https://www.econbiz.de/10013459619
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8
Quantitative methods in marketing
Baron, Steve
;
Ashman, Rachel
- In:
The marketing book
,
(pp. 211-270)
.
2016
Persistent link: https://www.econbiz.de/10011471646
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9
Big Data in der empirischen Gesundheitsforschung
Haunit, Tibor
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 317-331)
.
2016
Persistent link: https://www.econbiz.de/10011550664
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10
Gamification als innovative Methode zur
Datenerhebung
in der
Marktforschung
Unger, Thorsten
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 187-199)
.
2015
Persistent link: https://www.econbiz.de/10011280760
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