Das, Willy; Das, Satyasiba - In: New business models and institutional entrepreneurs : …, (pp. 443-452). 2018
, affects the decision-making process of the investors. and thus, this paper aims to explore the "fast and frugal" way of … invest in a project. Since it involves decision making under uncertainty I probe the possibility of presence of heuristic … principles in the decision-making process. I propose that certain heuristic principles like availability and representativeness …
