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Management and information technology in the digital era : challenges and perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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How does authentic leadership influence employee-organization relationship? : the mediating role of symmetrical internal communication
Mai Dong Tran
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Thi Kim Quy Hoang
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Nguyen Phong Nguyen
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Recent developments in Vietnamese business and finance
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(pp. 315-336)
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2021
Persistent link: https://www.econbiz.de/10012799163
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#BankFromHome : using advertisement campaigns to change banking behaviour during the COVID-19 pandemic in an emerging economy
Nguyen Phong Nguyen
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Mogaji, Emmanuel
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Marketing Communications and Brand Development in …
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(pp. 83-108)
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2022
Persistent link: https://www.econbiz.de/10013280188
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Brand development through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
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Mogaji, Emmanuel
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Marketing Communications and Brand Development in …
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(pp. 233-255)
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2022
Persistent link: https://www.econbiz.de/10013280201
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Enhancing transportation service experience in developing countries : a post pandemic perspective
Mogaji, Emmanuel
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Adekunle, Ibrahim Ayoade
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Nguyen …
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2021
Persistent link: https://www.econbiz.de/10012668292
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Information technology for enhancing transportation in developing countries
Nguyen Phong Nguyen
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Mogaji, Emmanuel
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Management and information technology in the digital …
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(pp. 81-94)
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2022
Persistent link: https://www.econbiz.de/10013442225
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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen
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Mogaji, Emmanuel
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Management and information technology in the digital …
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(pp. 95-110)
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2022
Persistent link: https://www.econbiz.de/10013442228
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Marketing communications strategies for public transport organisations
Nguyen Phong Nguyen
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Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
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(pp. 41-68)
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2022
Persistent link: https://www.econbiz.de/10013415059
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Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
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Mogaji, Emmanuel
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Public Sector Marketing Communications Volume I : …
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(pp. 69-98)
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2022
Persistent link: https://www.econbiz.de/10013415061
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Emerging economies in fashion global value chains : brand positioning and managerial implications
Nguyen Phong Nguyen
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Mogaji, Emmanuel
- In:
Fashion Marketing in Emerging Economies Volume I : …
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(pp. 109-133)
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2023
Persistent link: https://www.econbiz.de/10013543213
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