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Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy --...
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, shifting the emphasis from pure theory to the application of theory by using the standard tools of economic analysis. This new … and streamlined edition makes the real-world application of international economics even more clear than previous editions …, and focuses on the basics that students will need in order to analyze information on the world economy throughout their …
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