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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Sweet instigator : choosing increases susceptibility to affective product features
Bruyneel, Sabrina
;
Dewitte, Siegfried
;
Vohs, Kathleen D.
; …
-
2005
Persistent link: https://www.econbiz.de/10002813184
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