What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...

"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--