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Play it safe or take a stand?
Clifford, Trish Gorman; Barney, Jay B. - In: Harvard business review : HBR 88 (2010) 11, pp. 139-143
Persistent link: https://www.econbiz.de/10008809008
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Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 108-126). 2011
Persistent link: https://www.econbiz.de/10008822547
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Preserve the luxury or extend the brand?
Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard business review : HBR 89 (2011) 1/2, pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
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Promoting entrepreneurship across the university : the experiences of three diverse academic institutions
Weaver, K. Mark; Marchese, Anthony; Vozikis, George S.; … - In: Journal of small business and entrepreneurship : JSBE ; … 23 (2010), pp. 797-806
Persistent link: https://www.econbiz.de/10008840769
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Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
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Responsibility for product quality problems in sequential manufacturing : a case study from the meat industry
Pulakanam, Venkateswarlu - In: Quality management journal : QMJ 18 (2011) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10008841170
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Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van; Wynstra, Finn; Weele, Arjan … - 2006
Persistent link: https://www.econbiz.de/10003381337
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Creative imitation : exploring the case of cross-industry innovation
Enkel, Ellen; Gassmann, Oliver - In: R & D management 40 (2010) 3, pp. 256-270
Persistent link: https://www.econbiz.de/10003980684
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Understanding the complexity of knowledge integration in collaborative new product development teams : a case study
Kleinsmann, Maaike; Buijs, Jan A.; Valkenburg, Rianne - In: Journal of engineering and technology management : JET-M 27 (2010) 1/2, pp. 20-32
Persistent link: https://www.econbiz.de/10003982105
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An evaluation framework for product planning using FANP, QFD and multi-choice goal programming
Lee, Amy H. I.; Kang, He-yau; Yang, Cheng-yan; Lin, Chun-yu - In: International journal of production research 48 (2010) 13/14, pp. 3977-3997
Persistent link: https://www.econbiz.de/10003982987